Diana Furka

Diana Furka is an established design leader known as much for her refined level of taste, appreciation for fun (but also serious value-add) experiences, and resilience to power through and overcome adversity to achieve personal and professional goals. She will show you how to get from "good to great" while crossing a chasm (and look stylish while doing that.)

Those close to her know that much of what fuels her will to (over)achieve and relentless work ethic is grounded in being the daughter of European immigrants born during WWII. With older-than-your-average parents for her generation, one could imagine the household stories she heard over the years. She was supported to cultivate her innate inclinations to be creative and invent new things.
At this point, if you were to say that she had climbed the startup-to-corporate ladder for years only to jump off, you'd pretty be close to the truth.

· Furka has worked in the product spaces of e-commerce, shopping, marketplaces, networking platforms, direct-to-consumer, “re-commerce” luxury resale, creator economy, content publishing, media, social networks, community, search engines, big data, entertainment, digital portfolios, affiliate, and yield optimization/monetization.

· Her tenure as the Head of Design at The RealReal (luxury resale trailblazer startup) spanned the better part of half a decade (2015-2020) during the most pivotal high-growth era in the company’s history, through IPO in 2019. 


· While in San Francisco (2007-2021), Furka became known as the Design Director who had worked on platforms built to scale, predominantly in the niches of e-commerce, creative talent promotion, and networking.

· A “Design Doula” — Ironically became known as a ‘best-kept secret’ design talent advising many funded early-stage startups, unblocking founders and their teams when stuck on UX decisions and guiding their design output and practices going forward.

· Also gained a reputation as “The Fixer” in the San Francisco startup scene — the one you’d call up when you want your design/user experience remedied (to put it politely) and taken to the next level.

· While helping dozens of founders and their early teams achieve their dreams and goals with design — her contributions encompassing UX, UI, and brand, for startups have graced the stage at Techcrunch DISRUPT alongside their respective founders.

· As a career enthusiast of secondary markets, designer luxury resale, and the circular economy, became a subject matter expert in designer bags and accessories who also maintains a formidable collection to this day.